Are You Still Using the Same Beauty Products from Last Year?
Let me ask you this: When was the last time you refreshed your beauty shelf? If you’re still using the same lipstick or hair serum from 2022 or even 2023, you’re missing out on some truly transformative beauty launches in 2025.
This year, beauty brands have redefined innovation. We’re not just talking about repackaged formulas—these are thoughtfully developed products backed by science, celebrity credibility, clean beauty standards, and most importantly, real customer feedback.
Whether you’re a skincare fanatic, a lipstick lover, or someone who just wants their hair to stop frizzing in the rain, there’s something exciting waiting for you below.
- Gem Body & Hair Mists & Skin-Loving Deodorants
Brand: Gem (Australia)
Why It’s Hot: Known for clean oral care, Gem has ventured into body and hair mists and launched skin-loving deodorants in irresistible scents like Santal, Coconut, and Cucumber. Within days of launch, they were sold out in Coles stores across Australia.
Key Ingredients:
- Aloe Vera
- Prebiotics
- Naturally-derived fragrance
- No aluminum, parabens, or sulfates
Brand Value: Sustainable, toxin-free, gender-neutral. Popular among Gen Z and millennials who prioritize clean formulations.
Reviews: 4.7/5 average rating. Users praise the long-lasting scent and skin-calming effect.
Swatch Experience: Spray-based; the mist is lightweight, and the deodorants leave zero residue.
Perfect For: Daily freshness with skincare benefits. Great for sensitive skin.
- Ozzy Osbourne x Jolie Gothic Makeup Collection
Brand: Jolie Beauty (UK) in collaboration with Ozzy Osbourne
Why It’s Hot: Finally, a gothic makeup line with adult sensibilities! This collection is for fans of glam rock, grunge, and high pigment intensity.
Key Products:
- Black Sabbath Eyeshadow Palette
- Vampy Lip Crèmes
- Heavy metal-inspired Highlighters
Brand Value: Jolie Beauty is cruelty-free, vegan, and quality-driven. Ozzy adds an edge of rebellion and nostalgia.
Ingredients:
- Talc-free, mineral pigments
- Vitamin E
- Plant waxes
Reviews: 4.8/5. Fans call it “a masterpiece of boldness.”
Swatches: Deep, rich pigmentation. Colors like Blood Rose, Dark Spell, and Lucifer Red deliver extreme payoff with a single swipe.
Perfect For: Goth fans, festival looks, and statement makeup wearers.
- Hailey Bieber’s Rhode Lemontini Peptide Lip Tint
Brand: Rhode Skin by Hailey Bieber
Why It’s Hot: If glazed donut skin was last year’s trend, Lemontini is this year’s ultimate summer gloss. This lip tint offers hydration + glow with a citrus twist.
Key Ingredients:
- Peptides
- Shea Butter
- Cupuaçu Butter
- Babassu Oil
Brand Value: Minimalist luxury. Rhode Skin is rooted in gentle skincare that doesn’t compromise on effectiveness.
Reviews: 4.9/5. Fans say it smells amazing, isn’t sticky, and lasts surprisingly long.
Swatches: Sheer golden tint with shimmer. It flatters all skin tones.
Perfect For: Everyday wear, glassy lips, subtle glam.
- Shakira’s Isima Hair Care Line
Brand: Isima Hair by Shakira
Why It’s Hot: Inspired by Shakira’s own curly hair journey, Isima brings high-performance haircare to textured and chemically treated hair.
Key Products:
- Curl-Defining Cream
- Hydrating Shampoo
- Nanopeptide Repair Mask
- FiberSeal Scalp Serum
Key Ingredients:
- Nanopeptide-3 Complex
- GluconaBond
- Coconut Water
- Rice Protein
Brand Value: Science-meets-culture. Isima focuses on holistic hair health and curl enhancement.
Reviews: 4.6/5. People with 3A to 4C hair types have reported improved curl definition and reduced breakage in just 10 days.
Swatch/Test: Lightweight texture; easily absorbed into scalp and hair.
Perfect For: Curly hair, damaged strands, post-color treatment rescue.
- Rare Beauty Positive Light Luminizing Lip Gloss
Brand: Rare Beauty by Selena Gomez
Why It’s Hot: Selena drops another winner! This gloss delivers a glassy shine with nourishing benefits. It’s not just pretty—it’s good for your lips.
Key Ingredients:
- Jojoba Oil
- Shea Butter
- Squalane
- Light-reflecting pearls
Brand Value: Mental health advocacy, inclusion, clean beauty, and affordability.
Reviews: 4.7/5. Known for its non-sticky, hydrating texture and buildable color.
Swatches: Available in soft rose, berry shimmer, and gold hues. Swatches show a subtle, moisturizing finish.
Perfect For: Gloss lovers, day-to-night makeup, and those with dry lips.
- Summer Fridays Blush Butter Balm
Brand: Summer Fridays
Why It’s Hot: The brand’s skincare-powered blush balm offers buttery texture and blendable pigment. Bonus: It includes a built-in mirror and brush!
Key Ingredients:
- Shea Butter
- Mango Seed Butter
- Ceramides
- Hyaluronic Acid
Brand Value: Skincare-first beauty. Sustainable packaging and clean ingredients.
Reviews: 4.8/5. Most users say it gives a dewy finish and is perfect for no-makeup-makeup looks.
Swatches: 6 shades including Coral Cloud, Berry Bloom, and Petal Pop. Creamy texture with sheer-to-buildable pigment.
Perfect For: Dry skin, minimalists, and people who love 5-minute beauty routines.
Final Thoughts: What Should You Try First?
If you’re looking to switch up your beauty game this year, start by asking yourself what you need most:
- A more hydrating lip gloss? Try Hailey or Selena.
- Frizz-free curls? Shakira has you.
- Bold makeup? Ozzy x Jolie is unmatched.
- A multitasking blush? Summer Fridays delivers.
These brands aren’t just throwing products into the market; they’re bringing meaningful solutions, backed by clean ingredients and a real passion for beauty.
Don’t forget to leave a comment below: Which of these new beauty launches in 2025 are you excited to try? Let us know your skin type or beauty concern, and we’ll recommend the best pick just for you.
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